Buy advertising space on my car: How to find prospective buyers of traditional ad space?
Summary: Advertisers interested in your offer bid for the space. You receive the bids and close the offer after signing with the highest bidder. The online ad agency plays the role of a service provider and not a mediator or negotiator.
I found a taxi driver saying “buy advertising space on my car”. And to my surprise, I found many people offering their vehicles for marketing products and services. The offers are available on web and anyone can see these offers by visiting any online advertising agency. Some online marketers are working on the concept of taking traditional marketing to the Internet.
These ads aroused my curiosity about selling of traditional ad space on the web and I decided to understand the process of selling ad space on vehicles on the web. I visited a website and read its content and I was amazed to see that it’s a simple process. There is no need for a cab driver or a vehicle owner to have a website for saying “buy advertising space on my car”. Nor do they need listing their offers on listing websites and wait for advertisers to see their offers.
You sign up with an online advertising agency and provide the agency the details of your vehicle like its make and the area it covers daily. Also you give an expected price for your space.
The ad gets displayed on a map that advertisers could explore to see the exact location of your vehicle and its route. It helps in determining the marketing value of the offer.
Advertisers interested in your offer bid for the space. You receive the bids and close the offer after signing with the highest bidder. The online ad agency plays the role of a service provider and not a mediator or negotiator. You are free to negotiate a deal and fix the best price for your ad space.
You don’t have to pay a single penny when signing up but you would pay a certain amount of the negotiated price to the online ad agency. I don’t think one could have any problem in paying a commission after getting business.
I am impressed with the way that cab driver was saying “buy advertising space on my car” and I decided to rent ad space on my car in the same manner. I signed up without paying any money and I am ready to pay a price for the service, if I get business.
Also I inspired my neighbors and friends to use the same method to sell ad space on their vehicles. If you own a vehicle and you think that you could use it commercially without actually using it for commercial purpose then use the similar method. Go to web and say “buy advertising space on my car”.